Lexie principally oversees the development and selling of Landmark's incentive marketing and merchandising travel programs to new and existing business. In developing new business, Lexie carefully defines the client’s needs and those of their organization in order to create a marketing program specifically tailored to their needs. She manages the programs from start to finish: designs the program mechanics, attends vendor and sales kick-offs, accompanies clients on site trips for program design and travels on the program to guarantee full success. Lexie also works with existing customers in updating and implementing their marketing programs as needed. Lexie has been actively involved in the family business since 1997.